Fred R. David. Fred has been lead author of this textbook for three decades. This text is a global leader in the field of strategic management providing an applications, practitioner-approach to the discipline. Approximately 500 colleges and universities currently use this textbook in 20 countries.
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David, Fred r. Strategic management : concepts and cases : a competitive advantage approach/ Fred r. David and Forest r. David Francis Marion University, Florence, South carolina.—Fifteenth edition. pages cm David Strategic Planning Consultant FiFteenth edition